Balenciaga Music – BFRND Series Hoodie Fit Large in black thick fleece
Balenciaga Music and BFRND Series focuses on the important role that music plays in the creative and cultural impact of Balenciaga, and launches a multi-faceted collaboration with French composer and musician BFRND.
It consists of limited edition by-products, an original 4-hour playlist created by BFRND which takes many of its artistic inspirations, and an original 8-bit video game offering a 360-degree experience.
The merc, available in stores and on balenciaga.com, includes T-shirts and hoodies each with an all-access pass with an NFC chip.
BFRND: The Game was developed to commemorate the launch of this series. As a BFRND character, players bypass the obstacles of each presentation while collecting iconic Balenciaga products to score points. A fourth bonus level is only accessible via the NFC (Near Field Communication) chip integrated into the all-access pass.
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